The screen door slams and five kids pile out of the cottage,
life jackets in place and smears of hastily applied sunscreen streaking down
their cheeks and arms. As they spill onto the lawn the two oldest pick up the
little guy under the elbows and, feet swinging in the air, carry him to the
dock where the first adventure of the day – a paddle boat race around the
driving platform – is about to begin.
As the boats are scraped toward the shore, mom watches from
the deck. She waits for the opening numbers of the Toronto Stock Exchange to
load onto her laptop. The screen door opens and her husband emerges with a tray
of toasted bagels and lattes. Before the door swings shut again, the sound of
the dishwasher running mingles with the squeals of laughter at the waterfront.
It’s two weeks of paradise for the family of five, with an
added cousin and a best friend to round out the numbers. As the new breed of
cottage renters, they’ve found what they are after – all the comforts of home,
with trees, lake, boats and sunsets thrown in.
“It is not like it used to be,” says Laura Gustafsson of
Vacation Time Realty Ltd. in Gravenhurst. “Renters, want it all, a washer,
dryer, DVD player, a satellite dish, Internet access and four or five bedrooms.
They want something right on the water and usually need some shallow water.”
Kevin Knox the owner of Water’s Edge Vacation Rentals Inc.
in Huntsville agrees, saying that renters do not want to feel like they are
staying in someone’s home but they want all the luxuries money can afford.
“They usually want a grassy slope to the water’s edge,” he
says. “Some will want trees but satellite television is a must. They want their
kids to see their shows and Internet access is important.”
According to Knox, there is still the traditional desire for
pine décor and hardwood floors and a large wooden deck where people can sit
with a view of the lake is mandatory. They want to feel of a cottage but no
longer want a quaint place away for it all.
And, if you have cottage with all that you can charge top
dollar.
The difference between cottages and resorts is not price or
services offered.
“The real difference is the privacy it offers,” says Laurie
Lima another company official at Water’s Edge Vacation Rentals Inc.
Families, who might have opted for a luxury resort on the
big lakes, are looking for a more private, intimate family experience a summer
cottage can provide. They want a secure property where the children can roam
free. They want to choose the timing and order of their activities – not
necessarily crafts at 11 and swimming at two. They want to take out the canoe
when the mood strikes and not wait in line to book it ahead.
With lives in the city so tightly programmed they are
looking for the comfort of home without the schedule. They want the option of
bring a cousin or friend along with only the added cost of more hot dogs and
another jug of juice.
Lodge or resort amenities such as cleaning services and
catering are available to cottagers from commercial sources, adds Gustafsson.
But, this is not a priority for most cottage renters. They are looking for a
family vacation.
“We rent mainly to families,” says Gustaffsson.
A family renting a cottage has at least three options. They
can do it privately, from a commercial establishment or through a cottage
rental agency. This last option matches vacation expectations with a private
cottage. It also offers assurance to the cottage owner that any property damage
will receive compensation.
“People who rent privately pay their money up front and have
no recourse when they find the shallow, hard-packed, sandy beach promised is a
reedy marsh,” says Knox. He explains that he or someone in his office inspects
every property, the company rents.
The placement of cottages with an agency is a year round
endeavor. Gustafsson says placements begin in earnest after Christmas when
owners have decided their use of their cottage.
A three-bedroom cottage rents on average for $1,500 a week
during July and August, says Knox. Prices charged for cottages will reflect
real estate values. Lima says Water’s Edge has cottages from $770 to $7,000 per
week.
Private cottages on the big lakes: Muskoka, Rosseau, Joseph
and Lake of Bays can rent for $1,200 to $8,000 a week says Gustafsson. Renting on
some of the smaller lakes can cost from $1,000 to $3,000 per week.
Knox says a cottage owner could rent a property for 10 weeks
per year on average and earnings would go to off setting taxes and financing a
second mortgage to buy the cottage.
The number of cottage rental agencies in Muskoka is growing,
says Knox. A few years ago there were probably three or four, today he has lost
count of the numbers. “Muskoka will always be a popular market for rentals,” he
says.
With email checked and a couple of quick calls to the office
or a client completed, mom and dad are ready to join the kids on the beach. A
sideways glance and the stroll turns into a new race, as they squeal, clutching
books, reading glasses and ice tea. They hurtle headlong down the hill trying
to be the first to reach that lounge chair in the shade. Their kids are around
them and the rest of their friends and family are just an email away.